LUMINESCE
I had the pleasure of collaborating with Sydney based fashion label ‘Ginger and smart’ for Fashion week in 2021, in the form of a large format video piece to from the backdrop for the show.
The work was made in response to the colour palette of the collection, drawing inspiration from the pastel hues; pinks, oranges and greens. To create the work, I filmed dichroic film underwater at 200 frames per second for a slow motion effect. The footage was captured using a digital camera (Canon R5) and filmed using a half sphere of glass for distortion effects and soft focus.
The final projection was executed using a LED wall that was around 20 metres wide, it was incredible experience to see the work at that scale and notice how the choreography responded to the pace of the video.
Ginger and Smart (excerpt from the press release)
Collaboration and creativity drove the partnerships for this GINGER & SMART Resort ‘22 show. Australian multimedia artist Daniel O’Toole, whose work takes inspiration from light and space, complemented the runway through the creation of a contemporary, transcendental digital art work featuring the colours of the Resort ‘22 collection. An original composition by long time GINGER & SMART collaborator, Gary Sinclair, featured electronic beats with soaring strings and hypnotic sounds of breath.
Showcased at Carriageworks’ Gallery I, Davide Giovanni choreographed the show, who was also on stage capturing the show live on one of two revolving stages which served as undulating runways. Caterina Scardino brought her styling precision, all under the baton of Creative Director, Alan Weekes.
This presentation unveiled an emotionally charged collection with a joyous mood, eliciting a new way of seeing, channelling the tenacity of the human spirit for 2021 and beyond.